
From Nothing to a Fully Branded Business
Semper Fidelis Floor Care had no name, logo, or website, Astonishing Systems built the entire brand and operational system, giving them the professional image and credibility clients trust.

Before Astonishing Systems
0
No Name, Logo, Or Website
NO
Structure Or Client Process
SMALL
Local Startup
After Astonishing Systems
FULL
Brand Identity
CRM
Trained Assistant, And Clear Workflows
STRONG
Online Presence And Steady Leads

Flavio Fidelis, Founder
Semper Fidelis Floor Care, Inc.
Man, where do I even start? When I think about how everything began, it honestly feels like a movie. Back in the day, I was running a mobile car wash business, and I kept telling Antonio, "One day, I'm going to sell this and start my own carpet cleaning company." I had that dream for years. I didn't have a name, no logo, no website, no brand, no idea how to make it happen… just the dream.
I've known Antonio since around 2010, and from the very beginning, he believed in me. Every time I talked about my plans, he was like, "We're going to make it happen." Fast forward a few years later, when I finally sold my car wash business, Antonio and his team at Astonishing Systems were the first people I called. And honestly, that was one of the best decisions I've ever made.


Before working with them, I had nothing ready. Antonio built literally everything from zero. He helped me come up with the name Semper Fidelis Floor Care, which means Always Faithful, and it fit perfectly because that's exactly how I try to run my company. He even went with me to JCPenney to take professional photos for the website. He said, "Flavio, people need to see you as the professional you already are." He was right.
Astonishing Systems built the entire structure for my business: the website, logo, uniforms, videos, Google Business Profile, social media pages, all of it. Antonio didn't just talk about marketing; he showed me how everything connects. He even helped me choose an assistant and trained her with scripts he wrote himself on how to answer calls, use the CRM, and handle clients the right way. I didn't even know what a CRM was back then!
Everything you see today online for Semper Fidelis Floor Care, from the website to the videos and photos, came from Antonio and his team. He used a mix of creativity, strategy, and even AI tools to bring it all together. The guy is always one step ahead, and his team works like a well-oiled machine. Whenever I needed something, they were right there, ready to help.
Since launching the new website and branding, the difference has been huge. I get more calls, more messages, and more people saying, "Flavio, your company looks amazing online." Clients actually tell me they chose us because of how professional and trustworthy we look. That's when I knew the system Antonio built really works.
The best part is, Antonio and his team don't just do the work and disappear. They care. They check in, help whenever you need it, and make sure everything is running smoothly. You feel like you're working with friends who actually want to see you win. They're honest, they're fast, and they genuinely care about your success.


I've already recommended Astonishing Systems to other business owners because I know what they can do. If you need a real system to bring in leads, make your business look professional, and actually grow, these are the people to call.
Now we're working on new projects, using AI and other tech to take everything to the next level. And I know with Antonio leading the way, we're in good hands.
Thank you, my friend, for everything you've done for me and for believing in my dream from day one.

