
From Offline Reputation to Online Success
How GC General built trust, visibility, and steady growth through Astonishing Systems' proven digital strategy.

Before Astonishing Systems
After Astonishing Systems
Before Astonishing Systems
After Astonishing Systems

Gilberto Martins, Founder
GC General Inc.
I've been running GC General Inc. with my son Kilian for almost 20 years now, doing remodeling work all over South Florida. We're good at what we do – licensed, insured, everything by the book. But man, when it came to getting our name out there online? We were clueless.
A buddy of mine told me back in 2022, "Gil, you gotta meet this guy Antonio. He's the one making businesses blow up online." Best advice I ever got. Our old website was basically useless – just a single page with nothing on it. Didn't even have Google reviews or anything like that.


Antonio totally turned things around for us. The new website he built actually looks professional, and more importantly, the phone rings because of it. He set up our whole Google thing (I still don't understand all of it, but it works), and now we've got over 60 reviews. We pop up when people search for contractors in Boca, and we get new clients every week without having to chase them down.
What I really liked about working with Antonio's team is they don't talk down to you. They explain stuff in normal English, not all that tech jargon. Whenever I had questions – and trust me, I had plenty – they were always quick to help out. No attitude, just straight answers.
The video testimonial thing was genius. At first I'm thinking, "Really? We need to do videos now?" But Antonio walked us through it, even came out to film the first few with us. Now we've got like 40+ videos on our site. When potential clients see that page, they're sold before we even meet them. It's like having our best customers selling for us 24/7.
Since we started working with Astonishing Systems, business has been steadily growing. More calls, bigger jobs, better profits. But it's not just about the money – our whole image changed. Clients comment all the time about how professional we look online. That confidence boost alone was worth it.


I've sent a few friends to Antonio when they needed marketing help, and they all come back thanking me. It's hard to find a company that actually knows what they're doing AND treats you right. With these guys, you're not just another account number.
As a family business, Kilian and I appreciate working with people who get that personal touch. The whole marketing world keeps changing – all this AI stuff coming out – but having Antonio's team in our corner makes me feel ready for whatever's next.
Thanks Antonio and everyone at Astonishing Systems for taking us to the next level. Couldn't have done it without you guys.

